UK exhibition stands Guide

reusable exhibition stands

Why Exhibition stands will matter image
Participate in a stand as part of a group
If your presence at a fair is going to be within a group or joint area, with a group stand , business partners or members of a federation, association or any other type of organization, it may be a good option to share resources to reduce costs . Look for options to rent a shared space inside the pavilion or stands of thematic groups . The UK exhibition Shop can be an industrial association, public sector,representatives or similar entities.Group packages generally include space and furniture, as well as project management and other services for a fixed price. You can also provide added value in the form of shared staff. On the other hand, you may have to commit to design and size options to meet group standards.

Participate with an individual stand
If you have more experience and confidence on how to present yourself in an event of this type, individual exhibition stands are the best choice. If you register early enough, you can choose the best location, size and shape of your stand space . In many cases, the organizers give you advantageous payment options to re-reserve the space of your previous participation.

Terrace, corner or island
The stand space at fairs is usually available in different ways. The most common options are terrace supports (one open side), corner supports (two open sides) or island stands (4 open sides).
There may also be the circumstance that you can design a custom stand for your entity.

Reasons to visit trade shows
In case you have not yet seen the numerous possibilities of business and corporate growth offered by trade fairs, here are some more reasons not to miss the next one that takes place in your geographical environment and in your commercial sector.

- You get an overview of the market and industry: the fairs bring together the entire industry of a certain area.
- You find new markets and opportunities.
- You follow the latest trends and innovations. You stay updated.
- You get new ideas for your business.
- See what's new. These spaces are places where large quantities of new products and services are launched.

Evaluate products and suppliers :
you get competitive information about a wide range of products and suppliers in a short space of time.
- You compare and discuss specific problems, characteristics, prices and conditions.
- You make orders and negotiate contracts.
- You are looking for specific products and services.
- You find information to solve problems .
 Evaluate your competitors:
A visit to a fair in the field of your own industry is an efficient way to gather competition intelligence.
- You learn: trade fairs are excellent places to expand and deepen your knowledge.
- You get suggestions about your own business, product or service.
- You keep in touch with your business partners.
- You generate new business contacts.
- Evaluate the benefits of a possible participation as an exhibitor.
- Visits conferences, networking events , workshops, seminars and panel discussions.
- You know colleagues from your own industry.

Other benefits you can get are, in more detail, the following:

Nets:
You know your current and potential business partners to maintain and improve personal relationships. You put face to your contacts by email and share your experiences with a coffee, a glass of wine or a good meal. You refresh your social skills and deepen your understanding of other business cultures.
Supply and commercial development:
You identify new markets, suppliers, distributors and customers for your specific industry. You stay updated on the development of the market and its products, study your competitors and identify your personal strength through first-hand experience.
Brand image
Make your products, services and innovations known. You can choose to present them in creative ways to differentiate yourself from other brands. You make your company visible through special events or sponsorship.
Personal development
You listen to interesting people and discuss current topics in conferences and workshops. You keep up to date on developments in your specific market segment.
Fun and incentive
You enjoy the vitality and emotion of the fairs, you experience sensations that can lead you to generate new business ideas and disconnect from the tensions of everyday life, with a different activity.
Expense control
The budget of the trade fair serves as the basis for the subsequent balance of its success. In general, the objective is to achieve maximum commercial success with minimum cost. In order to properly evaluate the result, the determination of all costs is necessary before the event takes place. This budget represents the maximum cost limit, which should not be exceeded. For the participants in the fair for the first time, budget planning is very difficult, because the variable costs , in contrast to the fixed ones, are unknown, due to the lack of experience.

Rule of 60% of stands for fairs
A golden rule is that of 60%. That is, about 20% of your budget is used to rent the stand , and the other 40% is for its construction and operation. Naturally, the 60% rule cannot be generalized, since, for example, some companies build very complex stands , while others only have simple system supports.

The perfect advertising stand
Going to a trade fair requires a high degree of planning and effort on your Modular Exhibition Stand. You will need to know what content you want to provide to the exhibitor, what messages and what image to transmit, what posters, brochures, leaflets or business cards to use, what activities, workshops or attention or advice services to offer. There are endless details to decide if you embark on this type of activities of dissemination , but all can be recouped more than if you get connected with the type of people attending. Among all these factors, the design of stands is one of those that must be taken into account in order to have a resounding success. From the flexibility, proximity and good design of a modular stand to an assembly of stands created with forms and walls of pensioned printed textile. The possibilities are innumerable to get a good advertising stand or one of the wide varieties of stands for fairs.
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